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Cybersecurity Event Sponsorship Sales

Putting tech vendors
in the rooms where
deals get made.

I sell event sponsorship programs — conferences, executive roundtables, and digital campaigns — to cybersecurity and technology companies who need to get in front of CISOs and enterprise buyers. Based in Scottsdale, AZ.

$5M+ In career sales
2026 Annual sales target already exceeded
4+ Years of back-to-back quota attainment
Location
Scottsdale, AZ
Specialty
Cybersecurity Event Sponsorship Sales
Tools
Salesforce, ZoomInfo, Sales Navigator, Claude, Claude Code, Buzz AI

I sell event sponsorship programs to cybersecurity and technology companies — helping vendors get in front of CISOs, security practitioners, and enterprise decision-makers through conferences, executive roundtables, and digital campaigns. My approach is consultative: I understand a client's pipeline goals before recommending a program, which is why my relationships run deep and my retention is strong.

At CyberRisk Alliance, I built a $2M+ book of business from $0 and was promoted to Sales Manager after exceeding my 2026 goal before February. I've spent years on the road at Black Hat, RSA, and CISO summits — the exact events I now sell — which means I understand what makes a sponsorship worth it from both sides of the table.

Before that, at CDM Media, I surpassed my revenue target by 130%, built and coached a team of SDRs, and developed a sales process that was adopted across the entire organization. I graduated Magna Cum Laude from Ottawa University with dual degrees in Business Administration and Accounting, and competed as a varsity tennis athlete.

CyberRisk Alliance
Sales Manager
January 2026 – Present
  • Promoted from Account Executive after surpassing the 2026 annual sales goal before February; recognized for exceptional account growth, pipeline discipline, and leadership potential.
  • Manage a $2M+ book of business selling event sponsorship packages — conferences, executive roundtables, and digital programs — to cybersecurity and technology vendors, with individual deals exceeding $300,000.
  • Lead full 360° sales cycle from prospecting through close; leverage industry relationships built at Black Hat, RSA, and CISO summits to open and advance deals with marketing and C-suite buyers.
  • Consult with MSPs, MSSPs, and technology solution providers to understand their pipeline goals and design customized sponsorship programs that drive measurable brand and demand gen results.
Enterprise Sales Team Leadership MSP / MSSP Sales Navigator Salesforce
CyberRisk Alliance
Account Executive
July 2024 – December 2025
  • Exceeded 2025 sales goal by 115%, building a $2M+ book of event sponsorship business from $0 within a compressed ramp period — selling conference, roundtable, and digital programs to cybersecurity and tech vendors.
  • Traveled 50% of the time to Black Hat, RSA, and CISO executive summits, developing relationships with the marketing leaders and demand gen buyers who purchase sponsorship programs.
  • Systemized ZoomInfo outreach cadences targeting cybersecurity and technology companies that generated 70%+ of total pipeline; maintained rolling Salesforce forecast and KPI tracking throughout.
  • Hunted net-new accounts across the cybersecurity vendor landscape using a consultative approach, consistently converting cold outreach into multi-year sponsorship revenue.
Pipeline Generation ZoomInfo Executive Events C-Suite Relationships KPI Tracking
CDM Media
Senior Account Executive
November 2023 – July 2024
  • Surpassed 2023 revenue target by 130%, producing over $1M in net new event sponsorship business and earning promotion through sustained top performance on the sales team.
  • Acquired and retained technology sponsors including Google, ManageEngine, and SoftwareOne; collaborated with marketing and C-suite stakeholders on integrated programs spanning summits, roundtables, digital, and content syndication.
  • Developed a repeatable sponsorship sales process — from prospecting through renewal — recognized for its effectiveness and formally adopted across the entire organization.
$1M+ Net New Enterprise Logos C-Suite Partnerships Process Design
CDM Media
Account Executive
July 2022 – November 2023
  • Owned the full sponsorship sales cycle from lead sourcing through close; consistently met and exceeded quota selling event and media programs to cybersecurity and technology companies.
  • Built and mentored a team of SDRs with no prior sales experience, coaching them on prospecting strategy, tonality, rapport building, objection handling, and appointment setting.
  • Delivered accurate monthly revenue forecasts to the finance team and provided executive leadership with data-driven pipeline visibility to support business planning.
SDR Mentorship Forecasting B2B Media High-Volume Outreach

Let's have
a conversation.

Open to the right opportunity. If you're building something in the technology space and need someone who can run, reach out.

Email hey@benjamingardiner.com
Phone (623) 385-9831
Based Scottsdale, AZ
LinkedIn View Profile